August 26, 2017


The Laughing Dog Gallery has been named one of America’s Coolest Jewelry Stores by INSTORE, the magazine for the American jewelry store owner. The Vero Beach, FL, business took third place in the Small Cool division for stores with fewer than six employees.

Over 100 stores took part in the 16th annual contest that highlights the best examples of independent jewelry retailers in North America.

“Every year we feel privileged to bring our readers the best of the best in our industry,” said Trace Shelton, INSTORE’s editor-in-chief. “From its innovative mix of handmade American art and designer jewelry to its lovable bull mastiff mascots, The Laughing Dog Gallery certainly qualifies. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing, creative retail environment and a unique work culture.”

Stores are judged in exterior appearance, interior appearance, store biography, marketing, web presence and overall individuality.

The top three winners in two divisions (“Small Cool” and “Big Cool”) are awarded trophies and featured in the August issue of INSTORE and at Honorable Mention stores are featured as monthly Cool Stores in issues of INSTORE from September 2017 through June 2018.

About INSTORE Magazine
INSTORE Magazine helps America’s independently-owned jewelry store owners improve by providing them with smart ideas they can put directly into action each and every month and daily online at INSTORE is published by Smartwork Media, which also publishes INVISION (for eye care professionals) and PETS+ (for pet store owners).